WHAT YOU WILL DISCOVER

1. More Clients

As you are well aware, customer flow is the lifeblood of your business. Over 13 years, I have perfected the UK’s most successful system for bringing a constant flow of customers into your salon.

But the rules have changed and what worked 2 or 3 years ago often no longer does. So what’s required is a complete upgrade in your customer attraction approach. At the Super Salon Success Summit, my guest speakers and I will show you a multi-step process for bringing all the customers you need into your salon. This alone will add tens if not hundreds of thousands of pounds to your revenue. This isn’t just talk. It’s tried, tested and proven.

Ten years ago when I turned my own salon around I had to move to a salon double the size to accommodate over 2000 new clients. How I did this is more relevant today than it ever has been in the past 10 years.

Seamus McCrory from McCrory Hair in Manchester took over £750,000 in new client value implementing my strategies over 6 months.

Annie Franklin from Prestige Hair Salon took £240,240 in new client value in just 9 months.

I’m going to share these strategies with you at our Super Salon Summit.

2. Untapped Social Media Strategies

The UK’s most successful salon owners — the ones who have more clients than they can deal with — are all masters of social media.

Social media used to be an option. Now it’s an absolute must. You are no doubt aware of the power that Facebook has in the salon business. Yet so few people are using it properly, let alone using other, untapped social platforms where you can find high-paying, professional clients with barely any competition.

At the Super Salon Success Summit, I’ll show you the master strategies of the 6- and 7-figure social media salon owners. I’m going to show you how to build a loyal following of raving fans on Facebook and LinkedIn, how to keep in touch with them and how to turn those followers into paying clients. Your 2 days with me at the Super Salon Success Summit will make you a champion of social media.

3. Pricing for Profits

I can predict with almost 100% certainty that you are not charging enough. One of the problems with the pandemic is that people, out of fear, have felt the need to keep their prices suppressed. You can’t run a highly successful salon if you are battling it out with the competition on price. You need to be the salon where people are not only aware that you charge premium prices but they are happy and delighted to pay those prices AND you only attract the clients who are happy to do so.

It’s time for you to charge the prices you deserve and this is within your reach BUT you’ve got to do it properly. At the Super Salon Success Summit, I’m going to show you the NEW model for premium pricing in the salon industry. By the end of the 2 days you will never think about pricing in the same way again and you will never again charge less than you deserve. I’ll even share with you how you can turn £12.95 into £5,804 and how to add an extra 6 figures to your revenue. Taking it up another level, marketing genius Chris Cardell will show you how to DOUBLE your profits in under a year.

4. Mindset Mastery

If the last 2 years have shown us anything, it’s the vital importance of your mindset when it comes to running a successful business.The work-life balance is a complete myth. You cannot run a successful business if your life is chaotic and you cannot run a fulfilling life if you’re struggling in business. What we really want to achieve is work-life integration. To do that you need to master your mind, master your thinking and run your mind as effectively as you run your business. It’s not whether you go through challenges in business, as we’ve seen through the pandemic, it’s how you respond and how you deal with them.

I have been personally coached by John Assaraf from the film and book, The Secret, for many years, learning how to master my mindset for insane business success. This knowledge has cost me 6 figures to learn and helped me build a 7-figure net worth. At the Super Salon Success Summit, I will share the 5 game-changing Mindset Keys that I have used to win over 150 awards for my salon, including 3 British Hairdressing Awards in 2021 — the first time a Scottish Salon has ever achieved this. Not only that, I was crowned the first-ever Most Wanted Business Thinker Legend in 2021. I put this down to the 5 Mindset Keys I have learnt and that you will too so you can attract the greatest business success you have ever experienced.

5. The Automated Salon

What does success really mean in the salon business? Part of it is income and profits but part of it is also the lifestyle you have and the type of business you’re running and growing. If you’re tearing around pulling your hair out while cutting others and your salon is totally dependent on you, you do not have a highly successful business and you do not yet have financial freedom.

I’m going to show you how to run a salon on automatic pilot. How to get results that are even better than what you’re currently getting without it all being dependent on you. So you can dip in and out of the business as you desire.

I have personally been off my salon floor for almost 9 years, now only doing private clients as and when I wish, so I have complete control. I have just been asked to be a billionaire’s private family hairdresser. My salon runs like a well-oiled, cash-generating machine without me and yours can too. I’ve helped numerous salons either work less on the tools or get them off completely, such as Lisa Phillips of award-winning Ora Hair who is now 100% OFF the tools and bringing in 6 figures and Annie Franklin from Prestige is off the floor 70% of the time and now has the time to pursue her dream of becoming a Salon Jedi Mindset Coach.